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Direct linkHendriks, Berna; van Meurs, Frank; van der Meij, Els – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2015
Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…
Descriptors: Foreign Countries, Dialects, Pronunciation, Advertising
Mahili, Ifigenia – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2014
Today's corporate world is in a state of flux. The globalisation of business activity and the escalating economic crises force even small/medium enterprises to become international. This impacts on the competitiveness, profitability and survival of organisations, and as a result the companies' recruitment strategies and language…
Descriptors: Greek, Global Approach, Business Communication, Language Usage
Babai Shishavan, Homa; Sharifian, Farzad – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2013
The aim of this study was to explore pragmalinguistic strategies employed by a group of Iranian English language learners when making refusals to invitations, requests, offers and suggestions in their first (Persian) and second (English) languages. Data were collected from 86 participants through a Discourse Completion Test (DCT). The social…
Descriptors: Indo European Languages, Native Language, English (Second Language), Second Language Learning
