Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…

This is a study of two Australian learners of Indonesian during a short stay abroad. It examines their contrasting success in acquiring L2 address terms, in tandem with their contrasting experiences of the L2 culture setting. It thereby helps explain the persistent finding of great individual variation in L2 gains--and in particular pragmatic…

Research on the routines of doctor-patient consultations has been conducted in language and culture concordant dyads and in dyads where either doctor or patient uses a foreign language; yet there is an absence of scholarly engagement with consultations where both participants are using a foreign language. In seeking to address this gap, this…

This article examines aspects of linguistic behaviour, attitudes and professional practices amongst a group of 47 "expert users" who are translators or interpreters for one, two or three of the following languages: Bosnian, Croatian and Serbian. The official terms for these languages in the respective successor states of Socialist…

Research on the role of language in multilingual workplaces, where English is often adopted as a lingua franca (ELF), shows that language practices influence socialization and interpersonal communication, frequently creating issues such as asymmetrical sharing of information, language clusters, or thin communication. Similarly to other…

Taking an interactional sociolinguistic approach, this study explores how multicultural and multilingual siblings interact with their Spanish grandfather and how, through the use of styling and stylization in these interactions, they negotiate and construct multicultural family identities. Using Tannen's power and solidarity framework, I…

The transgressive use of language by out-group speakers, or crossing is used in a variety of ways to achieve both affiliative and disaffiliative ends among youths. However, crossing can also be used as an affiliative resource in asymmetrical power relations between teachers and students. Reporting on the findings of a 1.5 year ethnography of an…

This article analyzes stylized pronunciations of English by Japanese speakers on televised variety shows in Japan. Research on style and mocking has done much to reveal how linguistic forms are utilized in interaction as resources of identity construction that can oftentimes subvert hegemonic discourse (Chun 2004). Within this research area,…

This study presents an analysis of a Nepali comedian's dialect stylization in a stand-up comedy show performed for the diasporic Nepali community in Bochum, Germany. The analysis shows that through creative deployment of diverse linguistic practices of Nepali speakers, the comedian, Manoj Gajurel, engages in important identity work both in…

This study analyzes the narrative-based interview data of three Indian women to examine the manner in which they utilize stylization to construct identity-rich, ideological stances related to discriminatory discourses of Hindi and English medium education in the linguistically rich, albeit complex, present-day context of India. Stylization is…

Australia is one of the world's largest beef exporters. However, meat processing jobs are widely considered undesirable and are increasingly filled with employer-sponsored migrant workers on temporary long-stay visas. Against this background, our paper explores the role of language in the employment and migration trajectories of a group of…

As a result of globalisation and the European integration process, identity concepts of young Europeans are becoming more and more diverse and possibly heterogeneous. The factors that influence the development of identity formation and impact on identity constructions are complex--but language seems to be of central importance. It is generally…

The role of English as a global language and its consequences for the internationalization of higher education are matters that have increasingly drawn the attention of researchers from different fields of language and communication. In this paper, an overview of the situation in Estonia is presented. The Estonian context has not previously been…

This article draws on a study of language choice and language ideologies in an international company in Denmark. It focuses on the linguistic and social challenges that are related to the diversity of language competences among employees in the modern workplace. Research on multilingualism at work has shown that employees may be excluded from…

European universities have, since the late 1990s, undergone dramatic changes centred on internationalisation, harmonisation and competition. This paper is concerned with two specific consequences of these changes and their interrelationship: rankings and Englishisation, the latter defined as an increase in the use of English at universities of…