This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

Employing and testing shoplifting-based constructs, we develop and validate a new multifaceted cheating behavior scale that allows educators to segment cheating behavior into what students perceive as trivial versus serious cheating. Results confirm that shoplifting-based scales perform well as predictors of cheating and also suggest that from…

This study examines RateMyProfessors.com ratings and comments as a form of electronic word-of-mouth communications. The data represent 2,371 user ratings and comments for 442 marketing professors from 51 U. S. colleges and universities. Qualitative comments were analyzed using updated thematic content analyses. The results indicate significant…

This paper shows the value of an online personal learning network or community in educational innovation. It shows how theories and best practices from service and product innovation, as well the theories of learning communities, were applied using social media to facilitate the grant proposal and course development processes for a new course in…

To determine the usefulness of social networking Web sites such as Ning.com as a communication tool in marketing courses, a study was designed with special concern for social network use in comparison to Blackboard. Students from multiple marketing courses were surveyed. Assessments of Ning.com and Blackboard were performed both to understand how…

Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…

In the 1960s, Burlington Industries was the largest textile firm in the world, and in 1973 the U. S. textile industry employed more than 1 million workers. Dynamic change came to the textile industry beginning in the 1960s, and in 2001 Burlington Industries filed for Chapter 11 bankruptcy. This case traces the dynamics of the market and the…

This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…

BD Capital Management, an investment advisory firm based in Tulsa, Oklahoma, is dedicated to providing personal, comprehensive investment services to individuals and families, pension and profit sharing plans, endowment funds, trusts, estates, and charitable organizations.

This paper describes a simple creative exercise that utilizes collage as a tool for student expression of feelings and impressions as well as reflection and understanding of the question "What is marketing?" This engaging activity can enhance student learning and understanding of the marketing field by identifying and clarifying…

This innovative system of teaching and learning includes the implementation of two effective learning technologies: podcasting ("flipping") and classroom response systems ("clicking"). Students watch lectures in podcast format before coming to class, which allows the "entire" class period to be devoted to active…

The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…

Most students are concerned about grades and often have negative attitudes toward testing. Students perceive traditional instructor-written exams as irrelevant and autocratic, leading to lower trust in teaching and evaluation methods and decreased motivation to learn. This paper discusses a new approach, the student-written exam, which is a…

This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…

This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…