Globalization is the most influential trend of the early twenty-first century. However, many students have had limited direct contact with cultures other than their own. The following teaching innovation targets such students to give them an experiential learning opportunity about the process of acculturation for expatriates. This is accomplished…

Knowledge of how to effectively monitor social media is an increasingly valued marketing research skill. This study tests an approach for adding social media content to an undergraduate marketing research class team project. The revised project maintains the expected objectives and parameters of a traditional research project, while integrating…

This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…

Student presentations can often seem like a formality rather than a lesson in representing oneself or group in a professional manner. To improve the quality of group presentations, the authors modified the popular presentation style of Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver…

We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…

Globalization has prompted businesses to adopt burgeoning technologies that support the efforts of distributed teams. This project unites students from geographically dispersed master's-level programs on two continents. Using videoconferencing, virtual workspace, telephone, and e-mail, MBA students at a U.S. university teamed with students from…

As educators, we have two missions. First, we must serve our students--they are both our customer and our product. Second, we aim to provide the market in general with graduates with relevant skills and knowledge for jobs that have not even been created yet. Given that most students graduating and moving into the workplace are not necessarily…

This paper explores the use of simulations in virtual reality to teach students the fundamental processes behind retailing and product development. The project described involved one class of students who developed their own clothing lines of "virtual merchandise." A second class of students then "purchased" the wholesale virtual goods and…