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Peer reviewed
Direct linkPolegato, Rosemary – Marketing Education Review, 2014
The Eco-Sculpture Assignment demonstrates that art may be used as a conduit to scaffold metacognition in marketing courses. Theoretical underpinnings are drawn from the literature on pedagogy used in general, marketing, and art education contexts. The assignment is described in detail, followed by examples of learner response that illustrate…
Descriptors: Art Activities, Sculpture, Metacognition, Scaffolding (Teaching Technique)
Wang, Xin; Dugan, Riley; Sojka, Jane – Marketing Education Review, 2013
Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…
Descriptors: Marketing, Business Administration Education, College Curriculum, Web 2.0 Technologies
Clayson, Dennis E.; Haley, Debra A. – Marketing Education Review, 2011
Over 99 percent of business schools use student evaluation of instruction to measure teaching and classroom performance. The resultant measures are utilized in judgments of merit pay, tenure, and promotion. In such an environment, an inspection of exceptions to their assumed validity is justified. This paper investigates one such issue that is…
Descriptors: Student Evaluation of Teacher Performance, Validity, Data Collection, Merit Pay
