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Peer reviewed
Direct linkTomkovick, Chuck; Swanson, Scott – Marketing Education Review, 2014
The present study seeks to better understand how marketing graduates' strengths, and utilization of those strengths in the workplace, may be associated with a variety of academic and career outcomes. Respondents completed two different questionnaires. Findings suggest that marketing graduates whose strengths are not being utilized with their…
Descriptors: Graduate Students, Marketing, Outcomes of Education, Education Work Relationship
Swanson, Scott R.; Tomkovick, Chuck – Marketing Education Review, 2012
This study identifies the value undergraduate marketing students are placing on various aspects of a marketing internship and compares the relative importance that internship providers place on these same factors. Results were obtained by surveying 140 internship providers and 336 undergraduate marketing majors. Internship providers rated…
Descriptors: Majors (Students), Skill Development, Internship Programs, Marketing
Swanson, Scott R.; Tomkovick, Chuck – Marketing Education Review, 2011
Internship research published in marketing and business education journals primarily examine student perspectives about internships or reports results based on other business disciplines. To more accurately understand how employers perceive marketing interns and internships, 352 managers located in the Midwestern United States were surveyed.…
Descriptors: Business Administration Education, Marketing, Internship Programs, Administrator Attitudes
