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Peer reviewed
Direct linkSwanson, Scott R.; Wald, Karla A. – Marketing Education Review, 2013
This paper describes a simple creative exercise that utilizes collage as a tool for student expression of feelings and impressions as well as reflection and understanding of the question "What is marketing?" This engaging activity can enhance student learning and understanding of the marketing field by identifying and clarifying…
Descriptors: Teaching Methods, Art Activities, Art Products, Marketing
Swanson, Scott R.; Tomkovick, Chuck – Marketing Education Review, 2012
This study identifies the value undergraduate marketing students are placing on various aspects of a marketing internship and compares the relative importance that internship providers place on these same factors. Results were obtained by surveying 140 internship providers and 336 undergraduate marketing majors. Internship providers rated…
Descriptors: Majors (Students), Skill Development, Internship Programs, Marketing
Swanson, Scott R.; Tomkovick, Chuck – Marketing Education Review, 2011
Internship research published in marketing and business education journals primarily examine student perspectives about internships or reports results based on other business disciplines. To more accurately understand how employers perceive marketing interns and internships, 352 managers located in the Midwestern United States were surveyed.…
Descriptors: Business Administration Education, Marketing, Internship Programs, Administrator Attitudes
