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Peer reviewed
Direct linkPetkus, Ed, Jr. – Marketing Education Review, 2013
This case provides the opportunity for students to explore marketing and value/supply-chain dynamics in a unique historical context. The West Point Foundry (WPF), located in Cold Spring, New York, was one of the most important manufacturing ventures in the United States from 1817 to 1911. The case outlines the supply-chain details of the WPF as…
Descriptors: Marketing, Manufacturing, United States History, Metal Working
Petkus, Ed, Jr.; Budeva, Desislava; Chung, Christina; Dzhogleva, Hristina – Marketing Education Review, 2011
Can marketing outputs--advertising, packaging, product design, and retail environments--be considered a form of art? This paper explores the potential for incorporating the theories and concepts of aesthetics in the marketing curriculum in order to facilitate students' capacity to interpret marketing outputs and develop effective practical…
Descriptors: Marketing, Art, Aesthetics, Business Administration Education
