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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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RacerGISOnline: Enhancing Learning in Marketing Classes with Web-Based Business GIS
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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Brockway, Gary; Johnston, Timothy; Linnhoff, Stefan; McNeely, Sam; Smith, Kathy; Holmes, Terence – Marketing Education Review, 2014
Geographic Information Systems (GIS) offer geospatial analytical tools with great potential for applications in marketing decision making. However, for various reasons, the rate of adoption of these tools in academic marketing programs has lagged behind that of marketing practitioners. RacerGISOnline is an innovative approach to integrating these…
Descriptors: Geographic Information Systems, Marketing, Business Administration Education, Technology Integration
Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative
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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration