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Peer reviewed
Direct linkFaulds, David J.; Mangold, W. Glynn – Marketing Education Review, 2014
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Descriptors: Marketing, Business Administration Education, Internet, Social Networks
Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Brockway, Gary; Johnston, Timothy; Linnhoff, Stefan; McNeely, Sam; Smith, Kathy; Holmes, Terence – Marketing Education Review, 2014
Geographic Information Systems (GIS) offer geospatial analytical tools with great potential for applications in marketing decision making. However, for various reasons, the rate of adoption of these tools in academic marketing programs has lagged behind that of marketing practitioners. RacerGISOnline is an innovative approach to integrating these…
Descriptors: Geographic Information Systems, Marketing, Business Administration Education, Technology Integration
Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration
