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Direct linkBailey, Bruce C.; Levin, Michael A. – Marketing Education Review, 2014
In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…
Descriptors: Marketing, Retailing, Distributive Education, Merchandising
Levin, Michael A.; Peterson, Lori T. – Marketing Education Review, 2013
This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument,
including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via…
Descriptors: Marketing, Teaching Methods, Japanese, Persuasive Discourse
