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Lee, Seung Hwan; Hoffman, K. Douglas – Marketing Education Review, 2014
Based on the popular television show the "Iron Chef," an innovative marketing activity called the "Iron Inventor" is introduced. Using the creative problem-solving approach and active learning techniques, the Iron Inventor facilitates student learning pertaining to the step-by-step processes of creating a new product and…
Descriptors: Creative Thinking, Creativity, Problem Solving, Marketing
Hoffman, K. Douglas; Lee, Seung Hwan – Marketing Education Review, 2014
This research focuses on gaining a better understanding of how students negatively impact other students' classroom experience. More specifically, this research develops a typology of disruptive student behavior, including frequency of occurrence and the perceived magnitude of the disruption from a student perspective. Students also provide…
Descriptors: Student Behavior, Behavior Problems, Classification, Student Attitudes

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