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Peer reviewed
Direct linkWright, Newell D.; Larsen, Val – Marketing Education Review, 2014
Is there a commercially viable market in the United States for movies made for Mormons? David "Dutch" Richards, a graduate of Brigham Young University's School of Film, thinks there is. He believes that in the Western United States, especially in Utah and the Intermountain West, there are enough Mormons who would pay to watch a film…
Descriptors: Films, Religious Cultural Groups, Financial Support, Marketing
Wright, Newell D.; Larsen, Val – Marketing Education Review, 2012
Research on study abroad programs (SAPs) has traditionally focused on logistics or the development of attitudes and skills. Less attention has been given to the subjective value of the participants' experience. This study focuses attention on that neglected topic. Drawing insights from an evolving genre of graffiti data and autodriving interviews,…
Descriptors: Study Abroad, Educational Experience, Interviews, Travel
