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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 2 results
What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students
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Bristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C. – Marketing Education Review, 2013
This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…
Descriptors: College Students, Marketing, Motor Vehicles, Transportation
To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level
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Bristow, Dennis; Shepherd, C. David; Humphreys, Michael; Ziebell, Michael – Marketing Education Review, 2011
The focal point of the study was the empirical investigation of student perceptions of and attitudes toward online education at the university level. Over 800 student participants completed a questionnaire designed to assess student self-ratings of their own experiences with online courses and to provide a broader view of students' perceptions of…
Descriptors: Online Courses, Conventional Instruction, College Students, Student Attitudes