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Direct linkBlack, Gregory S.; Daughtrey, Clayton L.; Lewis, Jeffrey S. – Marketing Education Review, 2014
The main objective of this study was to investigate the impact of course design on marketing student outcomes by examining data gathered over several semesters from 563 undergraduate students enrolled in marketing classes at a major university. During this period of time, respondents were enrolled in one of four marketing courses, each of which…
Descriptors: Marketing, Courses, Curriculum Design, Outcomes of Education
Hutto, Alexandra; Black, Gregory S.; Frontczak, Nancy T. – Marketing Education Review, 2011
Each term, instructors are dealt a hand when presented with a surprise buffet of personalities from which to form teams. We need to make the best of it. While the benefits of team projects in marketing classes are well documented, they are not without pitfalls. A primary issue with student teams relates to the method of team formation, which often…
Descriptors: Teamwork, Majors (Students), Personality Traits, Marketing
