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Direct linkCadwallader, Susan; Atwong, Catherine; Lebard, Aubrey – Marketing Education Review, 2013
Community service and service learning (CS&SL) exposes students to the business practice of giving back to society while reinforcing classroom learning in an applied real-world setting. However, does the CS&SL format provide a better means of instilling the benefits of community service among marketing students than community-based…
Descriptors: Service Learning, Marketing, Business Administration Education, College Curriculum
