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Direct linkAskim-Lovseth, Mary K.; O'Keefe, Timothy P. – Marketing Education Review, 2012
Businesses function within a cross-functional, integrative setting, and this necessitates providing a learning environment for students that is comparable to real-life work projects. Two upper-level university classes in marketing and information systems worked collaboratively with a snack food business to design and build a Web site based on a…
Descriptors: Educational Environment, School Business Relationship, Experiential Learning, Cooperative Learning
