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Direct linkAshley, Christy – Marketing Education Review, 2013
An innovative project was designed for a retail management course to enhance critical thinking skills and provide hands-on learning about marketing strategy in an electronic retail context. Students created, promoted, and managed online stores using Zazzle.com, which retails user-generated designs, and analyzed the results of their efforts.…
Descriptors: Retailing, Business Administration Education, Experiential Learning, Marketing
