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Direct linkPhilhours, Melodie Jordan; Alberson, Amy Kurck; Naylor, Catherine – Marketing Education Review, 2011
Mary Gay Shipley built a charming business in Blytheville, Arkansas. She and her bookstore have a national reputation in the book world. Can that Bookstore in Blytheville leverage its reputation and charm into real profit? (Contains 2 notes.)
Descriptors: Reputation, Marketing, Small Businesses, Retailing
