The process of institutional performance assessment in higher education carries with it potential liabilities and warrants careful consideration. The political, methodological, economic, and philosophical cautions to be considered are described and procedures for effectively dealing with these issues are suggested. (Author/JMD)

The growing interest of European institutions of higher education in the question of training and developing administrators is addressed. Topics include: the nature of the challenges; the progress and problems encountered to date; reflections of the possible scope of training; and practical directions for administrator development. (Author/JMD)

Presented is a matrix of institution types and institutional characteristics that can be used in planning for the steady state in colleges and universities. Case studies of six institutions are presented: Harvard University, Boston University, Dartmouth College, Colorado College, University of Massachusetts/Boston, and Massachusetts Community…

Evaluators of basic units in higher education should be explicit about the motives, object, organization, criteria, methods, dissemination, and impacts of evaluation efforts to avoid being counterproductive. (Author/MSE)

Managerial processes used in developing programs to improve an institution's public image are outlined, drawing on both theory and experience in college administration and public relations. Eight case studies provide illustrations. A five-stage managerial plan is presented. (MSE)