The growing interest of European institutions of higher education in the question of training and developing administrators is addressed. Topics include: the nature of the challenges; the progress and problems encountered to date; reflections of the possible scope of training; and practical directions for administrator development. (Author/JMD)

The report filed by senior European university administrators after their visit to U.S. universities examines the movement toward entrepreneurialism and the related issues of administrative organization and change, planning and financial management, client relations, delivery systems, technology transfer, government-school relations, and the…

Managerial processes used in developing programs to improve an institution's public image are outlined, drawing on both theory and experience in college administration and public relations. Eight case studies provide illustrations. A five-stage managerial plan is presented. (MSE)