Adult education ESOL teachers usually know a lot about learners' lives inside the classroom, but they are less aware of learners' lives outside that space. This article focuses on learner talk about "Ingles Sin Barreras," a heavily advertised English-language program for Spanish-speakers who want to learn English. I analyzed learner talk along with documents describing a class-action lawsuit brought against Lexicon Marketing, the company that produces "Ingles Sin Barreras," and sample text from the product itself. I argue that "Ingles Sin Barreras" constitutes a site of struggle over learner identity and national belonging. I suggest that discussing "Ingles Sin Barreras" in classrooms can lead to generative conversations that will aid learners in their language study, regardless of whether they consume the product or not.