This paper considers how community literacy programs factor into broader economies of literacy development. The author analyzes two Appalachian community literacy projects, Shirley Brice Heath's ethnographic project in the Carolina Piedmont and Highlander Research and Education Center's organizing efforts with the Appalachian People's Movement, to construct an image of sponsors of diverted literacy, people and institutions that employ three interdependent tactics to usefully redirect the means by which literacy travels through the educational marketplace. (Contains 1 note.)