Both principals and school districts hire literacy coaches with the clear hope that they will succeed in improving teachers' instruction and, in turn, students' literacy learning. Unintentionally, however, they can overlook putting into place supports that coaches themselves may need to reach these goals. This Literacy Coaching Clearinghouse brief outlines the supports that administrators need to embed to increase coaches' chances for success. These supports need to be in practice even when the most qualified coaches are hired. Literacy coaches must be well qualified for their positions, but their work will go faster and deeper if these supports are part of a school's and district's infrastructure. A list of resources is included.