The new media literacies (NMLs) are a set of social skills and cultural competencies that students and teachers need to acquire in order to fully participate in the new media environment. NMLs shift the focus of traditional literacy from individual expression to community involvement. They offer ways of both thinking and doing that recruit the traditional literacies of reading and writing into new kinds of literacy practices. By integrating the new media literacies across the curriculum, both teachers and students alike gain the ability to make and reflect upon media and, in the process, acquire important skills in teamwork, leadership, problem solving, collaboration, brainstorming, communication, and creativity. The Common Core Standards define what all students are expected to know and be able to do, but not how teachers should teach. Following Horst and colleagues (Horst, Herr-Stephenson, & Robinson, 2009), Project New Media Literacies is currently pursuing new research called PLAY! (Participatory Learning and You!). PLAY! is a new approach to professional development. It uses the concept of ecology to describe the "characteristics of an overall technical, social, cultural, and place-based system, in which the components are not decomposable or separable" (Horst, Herr-Stephenson, and Robinson, 2009, 26). Its vision for how to support the literacy needs of today's youth focuses on figuring out ways to bring more collaborative and collective meaning-making practices into the formal classroom.