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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ565056
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1081-3004
Marketing Literature: Variations on the Book Talk Theme.
Shiflett, Anne Chatfield
Journal of Adolescent & Adult Literacy, v41 n7 p568-70 Apr 1998
Describes how a reading resource specialist in a middle school borrows advertising techniques to market books to students (a tough audience). Describes conducting a marketing analysis and making a marketing plan. Gives one example of giving a book talk that proved to be quite successful with a targeted group of students. (SR)
Descriptors: Advertising, Junior High Schools, Marketing, Reading Attitudes, Reading Motivation, Student Attitudes, Student Motivation
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Book Talks