Exemplar sequencing effects in incidental and intentional unsupervised category learning were investigated to illuminate how people form categories without an external teacher. Stimuli were perfectly separable into 2 categories based on 1 of 2 dimensions of variation. Sequencing of the first 20 training stimuli was manipulated. In the blocked condition, 10 Category A stimuli were followed by 10 Category B stimuli. In the intermixed condition, these 20 stimuli were ordered randomly. Experiment 1 revealed an interaction between learning mode and sequence, with better intentional learning for intermixed sequences but better incidental learning for blocked sequences. Experiment 2 showed that manipulating trial-to-trial variability along each dimension can impact intentional learning. Training sequences that emphasized variation along the category-relevant dimension resulted in better performance than sequences that emphasized variation along the category-irrelevant dimension. The results suggest that unsupervised category learning is influenced by the mode of learning and the order and nature of encountered exemplars. (Contains 8 figures, 5 tables and 2 footnotes.)