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ERIC Number: EJ952449
Record Type: Journal
Publication Date: 2011-Nov
Pages: 8
Abstractor: As Provided
Reference Count: 37
ISBN: N/A
ISSN: ISSN-0278-7393
Communicating Environmental Risks: Clarifying the Severity Effect in Interpretations of Verbal Probability Expressions
Harris, Adam J. L.; Corner, Adam
Journal of Experimental Psychology: Learning, Memory, and Cognition, v37 n6 p1571-1578 Nov 2011
Verbal probability expressions are frequently used to communicate risk and uncertainty. The Intergovernmental Panel on Climate Change (IPCC), for example, uses them to convey risks associated with climate change. Given the potential for human action to mitigate future environmental risks, it is important to understand how people respond to these expressions. In 3 studies employing a novel manipulation of event severity (so as to avoid any confound with event base rate), we demonstrated a systematic effect of event severity on the interpretation of verbal probability expressions. Challenging a previous finding in the literature, expressions referring to a severe event were interpreted as indicating a higher probability than those referring to a more neutral event. The finding was demonstrated in scenarios communicating risks relating to climate change (Studies 1 and 2) and replicated in scenarios involving nanotechnology and nuclear materials (Study 3). This is the first direct demonstration of an effect of outcome severity on the interpretation of verbal probability expressions, correcting a previous (potentially problematic) conclusion attributable to a flawed experimental design. (Contains 2 footnotes, 4 tables, and 3 figures.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail: order@apa.org; Web site: http://www.apa.org/publications
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A