Linguistic imperialism, linguistic hegemony and linguistic cosmopolitanism are broad and contrasting conceptualizations of linguistic globalization that are frequently, if implicitly, invoked in the literature, both academic and non-academic, on language practices and perceptions in the call center industry. I begin with outlining each of these…

This paper focuses on the ways an institution of the new economy--a tourism call centre in Switzerland--markets, manages and performs multilingual services. In particular, it explores the ways multilingualism operates as a strategic and managerial tool within tourism call centres and how the institutional regulation of language practices…

This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the paper explores ways in which…

This study overviews current threats to the sustainability of the outsourced call center industry in the Philippines and discusses implications for macro and micro language policies given the use of English in this cross-cultural interactional context. This study also summarizes the present state of outsourced call centers in the Philippines, and…

This paper investigates the foreign language management strategies of small- and medium-sized enterprises (SMEs) in Lazio, Italy. Based on empirical data from a questionnaire survey and ethnographic interviews, it also aims to validate the hypothesis that macro-level language planning (on a national scale) may not reflect language problems…

This paper examines the ideologies of language which underpin mainstream applied linguistic research and educational policy generation for English language teaching in Japan. Over the last 30 years a burgeoning literature has devoted itself to the task of researching and directing English language education in Japan, but has, by its own admission,…

This paper uses Cambodia as a case study to problematise the notion of choice in the spread of English. I explore specific historical contexts which were central to the construction of the demand for English and English language teaching (ELT) in Cambodia. The actions of a range of external agencies resulted in the close discursive articulation of…

A tension exists for teachers in Texas bilingual third and fifth grade classrooms between state and local bilingual education policy, which encourages them to transition students gradually from Spanish into English instruction while providing bilingual support; and state and federal accountability policy, which requires them to choose a single…

The "No Child Left Behind Act" establishes federal education policy for the United States, with a heavy focus on accountability through high-stakes testing. Provisions specific to English language learners (ELLs) include the mandate for their inclusion in state math tests, even for newcomer students enrolled for less than one year. Most ELLs take…

"No Child Left Behind" (NCLB, 2001) fails to recognize English as a second language (ESL) as a specialized academic discipline in which teachers should be "highly qualified." In this paper we examine the impact of this policy failure on the practice of teachers of K-12 English language learners (ELLs), particularly in the context of reading…

We argue here that the combination of U.S. federal education policy as embodied in the "No Child Left Behind Act of 2001" with the passage of a California state initiative that required that "nearly all classroom instruction [be] in English...for a period not normally intended to exceed one year" in 1998 created a "perfect storm" for English…

This paper examines the implementation of language-in-healthcare policy in a highly bilingual, medically stressed border region of south Texas. In its current form, federal language-in-healthcare policy unevenly impacts different geographic regions. Healthcare markets along the U.S.-Mexico border are particularly taxed by the recent language…

This article qualitatively and quantitatively investigates the Quechua language attitudes and maintenance practices of the members of two non-profit, non-governmental agencies in Cuzco, Peru. Within their respective agency/community contexts, the members of both groups claim to have significantly more positive attitudes toward Quechua and exhibit…

This paper contributes to a debate on linguistic identity and social participation in France by providing a critical reading of language policy and practice. It challenges the notion that France is a linguistically homogenous nation where a standardised French language is universally practiced and, rather, seeks to reframe linguistic diversity and…

Traces the effects on Australian language policy of a changing sociolinguistic situation--increasing multilingualism--and a weakening of a monolingual ideology. Analyzes the country' s emergence from an assimilationist past to its embracement of a more multicultural approach with special reference to young Cambodian-Australian's educational…