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Direct linkBlommaert, Jan – Language Policy, 2009
This paper describes the cultural semantics of internet courses in American accent. Such courses are offered by corporate providers to specific groups of customers: people in search of success in the globalized business environment. The core of such courses is an order of indexicality which stresses uniformity and homogeneity, producing an…
Descriptors: Semantics, Online Courses, Educational Environment, Internet
