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Peer reviewed Peer reviewed
ERIC Number: EJ252130
Record Type: CIJE
Publication Date: 1981-Sep
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Critical Listening/Reading of Advertisements.
Tutolo, Daniel
Language Arts, v58 n6 p679-83 Sep 1981
Discusses techniques used in advertising parity products (products that do not differ from brand to brand) to attract children's attention and advocates consumer education for children to make them aware of advertising claims. (HTH)
Descriptors: Advertising, Children, Consumer Education, Elementary Education, Listening Skills, Television Commercials
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Audience Response