NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing one result
Peer reviewed Peer reviewed
Winter, Joanne – Language, Culture and Curriculum, 1993
Two books are reviewed: "The Discourse of Advertising," by Guy Cook, and "Competing Discourses, Perspectives and Ideology in Language," by David Lee. Each focuses on several issues central to discourse studies as the catalyst of critical thought and critique of traditional methods in language and linguistics. (Contains one reference.)
Descriptors: Advertising, Discourse Analysis, Foreign Countries, Ideology