"EM-Journal" is a flexibly refereed online journal featuring writing produced by students of Eastern Michigan University. The journal showcases a variety of documents (articles, essays, reports, etc.) written and designed by students enrolled in EMU's First-Year Writing (FYW) program, in selected Writing Intensive (WI) courses affiliated with the Writing Across the Curriculum (WAC) program, and in upper- and lower-division undergraduate courses in the Written Communication major and Writing minor. A proposal for "EM-Journal" received unanimous support from EMU's Written Communications Committee in November 2010, and work on the journal began in earnest in January 2011. This article discusses lessons from the successful first year of the "EM-Journal" with regards to design, publishing and circulation.