Argues that advertising students should understand ethnic markets. Finds that only 15% of surveyed advertising professors said their departments offer courses focused exclusively on multicultural issues, only 13% said students were required to take courses relevant to ethnic advertising outside of their department, and over half spent three hours…

Finds that the majority of surveyed adult students taking a class in the three-weekend intensive format were happy with the overall format. Notes how employer reimbursement, gender, and extrinsically-oriented versus intrinsically-oriented motivation affect student satisfaction in this class format. (SR)

Traces the development and pedagogical theory of the case study method. Offers an overview of current discourse on its effectiveness. Presents results from a quasi-experiment. Finds that students exposed to the case method improved their problem solving skills measurably and significantly over a 15-week semester, outperforming the control group…

Surveys 100 journalism schools investigating: (1) whether journalism schools treat spelling, punctuation, grammar, and AP style as important factors in improving the state of journalism; (2) how journalism schools are teaching and assessing spelling, punctuation, grammar, and AP style; and (3) whether journalism schools are using entrance or exit…

Proposes abandoning the traditional auto mechanic metaphor for teaching news writing (which establishes the teacher's expertise at the expense of the student's learning) in favor of a dialogic method. Argues that dialogic learning that is double looped creates learning advantages for students, and models the social inquiry process of journalism.…

Attempts to locate the changes and challenges to the traditional understanding of what journalism is, to describe ways of dealing with them up to this point, and to formulate a number of arenas to explore initiatives to educate the new journalists of today and tomorrow. Notes that the argument is based on recent developments in journalism…

Looks at the reasons educators of color gave for entering pedagogy, what they expected from academia, and whether they thought they would remain in education, or return to the professional media full time. Attempts to describe minority faculty academic and professional training. Finds that minority educators had more education and media experience…

Suggests that private consulting is a beneficial tool in classroom teaching. Reports a concerted effort to use private consulting experience in teaching a public relations course, and to evaluate the effectiveness of using the instructor's current consulting project as a teaching tool. Suggests use of real examples had a positive effect on…

Describes the development of an online segment for Pepperdine University's course, Philosophy and Effects of Mass Communication. Presents a snapshot of a pilot test instrument, the process used to test the online segment of the course, and a summary of results from the online segment. Notes several benefits associated with the online learning…

Considers what people like about college radio web sites and why people use them. Provides a starting point for examining the reasons people use college radio sites. Concludes that most audiences' uses of college radio sites are entertainment oriented, however, there is an indication that people use media-based Web sites for the social integration…

Attempts to determine whether journalism and mass communication programs have become less involved in scholastic journalism in recent years. Finds that media-related units with graduate programs are more sensitive to the needs of teachers. Supports the hypothesis that education for scholastic journalism could be at risk, at least in regard to…

Presents a list of 13 films that faculty might wish to consider for use in conjunction with journalism classes. Gives a brief description of each film, the running time, and directors and producing studios for the record. Notes how images are something modern students can relate to comfortably and hopes faculty can use this technology to stimulate…

Proposes a change in the way creativity is taught in journalism design classes. Suggests pedagogical strategies that incorporate creativity research into the journalism design curriculum. Proposes a curriculum that is empirically based rather than anecdotal, and one that demystifies creativity and offers students specific techniques and practice…

Presents a case study of the use of constructivist theory in mass communication higher education. Reports the participants' observations during and critique of a quasi-experimental study in which students could follow a traditional route and use the instructor's syllabus, or they could immediately put constructivist learning theory into practice…

Examines the ways journalism textbooks instruct journalism students to approach disability-related stories and sources, presumably within a wider context of overall sensitivity to diversity issues. Finds that news reporting textbooks fare poorly when assessed against basic disability/diversity reporting guidelines. (SG)