This study compares how American and Chinese journalism students view the importance of various journalistic roles and the difficulties of ethical dilemmas faced by journalists. Chinese students perceive greater difficulty in resolving conflict of interests and making a fair representation of the news while American students find greater…

This study shows that undergraduate students can gratify cognitive, affective, social integrative, and personal integrative needs microblogging via a learning management system discussion tool. Moreover, the researchers find that microblogging about news regarding mass media events and issues via Blackboard heightened engagement, expanded…

In response to the growing demand for digitally competent employees in the news media industry, journalism schools are cautiously integrating social media reporting into their curriculum. This study explores techniques for teaching news reporting on social media platforms focusing on challenges and opportunities for learning engagement that…

This study is based on a survey of 364 undergraduate journalism students and looks at how news consumption patterns influence the journalistic role conceptions that students hold. This study finds that students rated the interpreter role as most important. Students who prioritized the interpreter role also tend to get their news from online…

This study examined student success, failure, withdrawal, and satisfaction in online public relations courses based on instructor-student interaction, student-student interaction, and instructor presence. Student passing rates, D/F rates, withdrawal rates, and evaluations of instruction were compiled from fifty-one online PR courses run over the…

This case study provides practical and theoretical insights into the Stony Brook news literacy program, which is one of the most ambitious and well-funded curricular experiments in modern journalism education and media literacy. Analysis of document, interview, and observation data indicates that news literacy educators sought to teach students…

Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that…

This study contributes to public relations (PR) literature and research because it finds and highlights discrepancies between male and female PR faculty concerning their involvement or lack thereof with designated labor-intensive teaching and service responsibilities. More specifically, this study finds that more females serve as faculty advisors…

Enrollments in journalism and mass communication programs in the United States have declined over the last two years, reversing a pattern of growth that has sustained the field for twenty years. It is a decline at a time of continued growth in enrollments at universities generally. It is a decline at a time when enrollments have been growing in…

A study of news media and strategic communication majors (n = 273) revealed differences in regard to personality indices and impetuses for selecting to pursue degrees. Showing overall agreement in the importance of openness, agreeableness, and conscientiousness, strategic communication students were significantly higher in their ratings of…

A longitudinal study of U.K. journalism undergraduates records how their attitudes on societal roles of the news media changed during university education. Students became more likely to endorse an adversarial approach toward public officials and businesses as extremely important. Yet students did not support these roles as strongly as an older…

Finland has been among the very first nations to apply for practice theories of innovation journalism--journalism covering innovations. This essay is based on deep interviews since 2004 of all former Finnish innovation journalism fellows (N = 9), and two surveys of undergraduate journalism students (N = 16) who took part in the world's first…

Finds that journalism and mass communication programs appear to be entering another period of rapid enrollment growth, swept up by overall increases in enrollments at United States universities. Finds that only about four in ten of the journalism and mass communication programs report enrollments by race, suggesting many administrators are not…

Discusses having students in an undergraduate mass communication theory class create metaphors of their own relationships with mass media. Highlights literature in the field related to critical thinking and teaching methods. Describes application of the assignment. Notes that this assignment provides the professor with a means to evaluate…

Contends that research methods can play an important role in undergraduate education, especially in mass communication, and that methods courses help students develop an appreciation for the tentative nature of knowledge. States also that such courses can help communication departments demonstrate centrality to their respective universities. (PA)