This study contributes to public relations (PR) literature and research because it finds and highlights discrepancies between male and female PR faculty concerning their involvement or lack thereof with designated labor-intensive teaching and service responsibilities. More specifically, this study finds that more females serve as faculty advisors…

Enrollments in journalism and mass communication programs in the United States in the fall of 2013 were down from a year earlier for the third year in a row. Enrollments dropped at the bachelor's, master's, and doctoral levels, and the number of freshmen and sophomores were down dramatically from a year earlier. Enrollments in the…

Surveys 100 journalism schools investigating: (1) whether journalism schools treat spelling, punctuation, grammar, and AP style as important factors in improving the state of journalism; (2) how journalism schools are teaching and assessing spelling, punctuation, grammar, and AP style; and (3) whether journalism schools are using entrance or exit…

Finds that a large majority of high school social science teachers in two of the nation's largest school districts believe that: students should be taught how to be informed media consumers; the social science curriculum is the appropriate place for that instruction; and while they feel qualified to teach about the media, they have received little…

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

Compares broadcasting curricula of two-year and four-year colleges. Finds that most broadcast programs implement a blend of practical and theoretical courses, and that students at two-year and four-year schools are subjected to comparable course work and internship/practicum experience. Suggests that many students are not receiving enough…

Examines 106 World Wide Web sites of schools accredited by the Accrediting Council on Education in Journalism and Mass Communications. Finds that these sites are primarily informal, rather than formal, in their educational and research content. Notes that educators agree that schools without a significant Web presence are ignoring the impact of…

Surveys (by e-mail) people in charge of public-relations sequences in U.S. colleges and universities regarding what computer skills they consider most useful for their students. Notes the roles of program size and breadth, and gender and age of educators. Investigates computer-skills prerequisites, useful computer skills, computer skills…

Reports on the 1998 "Annual Survey of Journalism and Mass Communication Enrollments" with information collected from 451 colleges and universities with journalism and/or mass communication programs. Includes information on enrollments and degrees by year in school, sequence of study, gender, and racial or ethnic group; and information about…

Reports on a survey investigating what educators who teach advertising creative courses are actually doing in the classroom. Looks at areas of emphasis in entry level and advanced courses (ranking instructional goals), at instructional practices in the entry-level course (including media emphasis) and at instructional practices in the advanced…

Presents results of a survey of 158 master's degree programs in mass communication disciplines regarding: thesis, project, and coursework-only options; course requirements; and core courses most frequently required. Compares these findings with those from earlier studies. (SR)

Examines public relations education within the framework of re-emphasizing undergraduate education and for enhancing student-faculty interactions. Explores research regarding the value of student organizations in general and the Public Relations Student Society of America in particular. Surveys faculty advisers' perceptions. Suggests that student…

Discusses results of a survey of eight leading administrators/authors/professors in professional schools of mass communication, who unanimously hold that mass communication theory is an essential component in the professional school curriculum. Discusses content of theory courses, anticipated outcomes, and rationales for including theory in media…

Summarizes results of a survey of research skills instruction in United States undergraduate journalism programs under four broad headings: research skills instruction, library instruction, Internet instruction, and library orientation. Finds little consensus on the amount of instruction students should receive in library and database research.…

Investigates how members of the Association for Education in Journalism and Mass Communication define, teach, and measure critical thinking. Finds that members believe they are teaching critical thinking, but they seem not to do so in a systematic or well-defined manner. Finds that evaluation of critical thinking is neither uniform nor systematic.…