Explores how university disability professionals can assist advertising or public relations campaigns teachers in accommodating the Learning Disabled (LD) student in the team or group-based learning situation to foster a cooperative environment among students and faculty. Attempts to open the discussion about what faculty should consider when…

Describes a focus group exercise used with advertising creative- and strategy-development students that was designed to cultivate awareness of the ethnic consumers' purchase-decision process. Offers an overview of the project's stages, describes the assignment, and notes that members of the original-product focus group also reviewed students'…

States that advertising educators have been concerned with the lack of cooperation between advertising and marketing disciplines. Describes a cross-functional educational experiment in which two instructors (one from marketing and one from advertising) formed cross-functional teams for two projects. Concludes that the experiment was successful,…