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Peer reviewedOukrop, Carol; Brown, Lee; Parsons, Paul – Journalism and Mass Communication Educator, 1998
Updates a survey of entrance requirements of journalism and mass communication (JMC) programs conducted in 1977. Finds that nearly the same percentage of JMC programs require a language skills exam for majors (27% in 1977, 31% in 1997) but that the use of a grade-point-average requirement grew 10-fold in popularity during the same period. (RS)
Descriptors: Academic Standards, Admission (School), Admission Criteria, Grade Point Average
Peer reviewedParsons, Paul; Wethington, Dana – Journalism and Mass Communication Educator, 1996
Investigates the success of mass fund-raising appeals to alumni, showing the efficacy of personalized notes and targeting a specific audience. Shows that a brochure brought a higher response rate than audiotapes or audiotapes and brochures. (SR)
Descriptors: Alumni, Educational Finance, Educational Research, Fund Raising
Peer reviewedSpeere, Lance; Parsons, Paul – Journalism and Mass Communication Educator, 1995
Discusses the evolution of "fair use," the use of video in teaching, and how three leading copyright scholars interpret the use of videos. Offers interpretative conclusions about what professors can and cannot videotape for classroom purposes. (SR)
Descriptors: Copyrights, Court Litigation, Fair Use (Copyrights), Higher Education


