This study used the Students' Attitudes toward Statistics Scale (STATS) to measure attitude toward statistics among a national sample of advertising students. A factor analysis revealed four underlying factors make up the attitude toward statistics construct--"Interest & Future Applicability," "Confidence," "Statistical Tools," and "Initiative."…

A national survey of 1,045 advertising students measured opinions about the ethical nature of advertising and ethical dilemmas in the advertising business. More than nine out of ten students agreed that working for a company with high ethical standards was important. Students rated all twelve workplace dilemmas presented as somewhat unethical. For…

Surveys creative directors at advertising agencies nationwide regarding their preferences for contents and strategies in the portfolios of entry-level copywriters and art directors. Reports results in terms of content and approaches, number of campaigns and pieces, subjects of ads selected, importance of presentation, importance of concept over…

Surveys the creative directors from 173 top United States advertising agencies regarding advertising education. Discusses their remarks regarding academe, "executional" issues (conceptual ability and skills), and professional issues (students' ability to sell themselves and to function in the real world). (SR)