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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ177191
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0001-8791
The Effects of Television on Children's Stereotyping of Women's Work Roles
O'Bryant, Shirley L.; Corder-Bolz, Charles R.
Journal of Vocational Behavior, 12, 2, 233-43, Apr 78
Elementary school students (N=67) from three ethnic groups were systematically exposed, over a one-month period, to specially produced television commercials. Results indicate children do learn about occupations from television content and they also learn to stereotype or nonstereotype various occupations based on sex of the TV model. (Author)
Descriptors: Childhood Attitudes, Elementary Education, Elementary School Students, Employed Women, Research Projects, Role Perception, Sex Stereotypes, Television
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A