Explores the concept of "theater of the mind" and discusses design factors in creating audio works that effectively stimulate mental pictures, including: narrative format in audio scripting; qualities of voice; use of concrete language; music; noise versus silence; and the creation of the illusion of space using monaural, stereophonic, and…

Discusses several philosophies of linguistics and semiotics that debate the importance of words and their relationship to signs, language as the primary modeling system, and the historical primacy of verbal versus visual communication. Describes human communication as both language-based and nonverbal, both aspects inviting arbitrary and abstract…

When designing public service materials, graphic designers should consider the social and cultural influences of their audience. By recognizing different world views and ethnic experiences, the "visual dialect" can be applied to create effective designs that respond to audience needs and reach educational goals. Techniques for creative approaches…

Developing visual communication media technologies, such as computerized television, three-dimensional video, digital video interactive (DVI), and high-definition television hinder rather than enhance viewers' perceptual processes, understanding, and aesthetic appreciation of visual messages. Visual communication media researchers should reach out…

This article suggests that the development of listening skills should extend to the "soundscape" of nonspeech acoustical information. It presents a model for effective aural processing, identifies categories of information obtained from nonverbal sound, and explores "ear-tuning" or listening exercises that use sound to glean information about…