We present here the findings of an ethno-visual research study involving the creation of a mental map of images, artifacts and practices in Tel Aviv's New Central Bus Station. This huge and complex building, part bus station, part shopping mall, has become a stage for multicultural encounters and interactions among diverse communities of users.…

Discusses concepts of semiotics relevant to visual literacy and stresses two important points of intersection: active perception and diversity of sign systems. Argues that an educational program with a semiotic framework would change its focus from content to process, and that a visual literacy component would enhance learning across modalities,…

Discusses several philosophies of linguistics and semiotics that debate the importance of words and their relationship to signs, language as the primary modeling system, and the historical primacy of verbal versus visual communication. Describes human communication as both language-based and nonverbal, both aspects inviting arbitrary and abstract…