In our essay we discuss Louise Rosenblatt's transactional theory of a reading event. Second, we summarize Carole Cox and Joyce Many who applied the transactional theory and designed a 1-5 point continuum to stories and films. Third, we summarize film theorists David Bordwell's constructivism; Richard Wollheim's central imagining and…

Literacy educators might advocate using graphic novels to develop students' visual literacy skills, but teachers who lack a vocabulary for engaging in close analysis of visual texts may be reluctant to teach them. Recognizing this, teacher educators should equip preservice teachers with a vocabulary for analyzing visual texts. This article…

This paper highlights the results of a project, in which a group of students, who were enrolled in an African American film criticism course at a large university in Southern California, participated in a community engagement project that incorporated visual and media literacy skills acquired in the classroom setting. The parameters of the project…

Visual data differs from visual information since it must be recorded, analyzed, and manipulated in some manner, whereas visual information is primarily sensory input. Our environment is constantly infused with visual inputs, and it is sometimes difficult to make sense of them or to determine how best to deal with them for instructional purposes…

The so-called millennial learners who currently populate college classrooms are purportedly digital natives whose repeated exposure to a host of new technologies has allegedly resulted in enhanced skills in several areas, including those related to technology and visual communication. By extension, the argument has been made that digital natives…

This exploratory study investigated student reaction to the use of cartoons as advance organizers for online discussions in an online course. A convenience sample of 15 students participated in the study by contributing cartoons, participating in online discussions, and completing a survey. Overall, survey results indicated student reaction to the…

This research describes how eight pre-service teachers interpreted and analyzed instructional visuals, defined visual literacy, and assessed the effectiveness of four instructional images. A phenomenological procedure was used to collect, organize, and analyze the data. Findings suggest that pre-service teachers in this study were able to define…

The purpose of this study is to compare an instructional designer's intentions with the learners' perceptions of the instructional functions of visuals in one specific e-learning lesson. An instructional designer created each visual with more than two purposes related to the psychological, cognitive, and affective aspects of learning. Contrary to…