Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business…

Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters--modern perversions of "ars dictaminis" (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the…

This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that…

One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is…

In this article, I examine a historical information graphic--Charles Booth's maps of London poverty (1889-1902)--to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual…

The successful communicator is expected to provide communications that are not only complete but also representative of effective thinking (i.e., original). Creating complete and creative communications begins with a disciplined process of discovery--identifying, assessing, prioritizing, and integrating the articulated and embedded purposes.…

Carolyn Miller's oft-cited "Humanistic Rationale for Technical Writing," published in 1979, tries to give technical communication faculty more cultural capital in English departments controlled by literature professors. Miller replaces a positivistic emphasis in technical communication pedagogy with rhetoric. She shows how technical knowledge is…

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook,…

Typeface personality impacts the rhetorical effect of students' documents, yet it receives little attention in textbooks. Technical writing students should stand the definition of "appropriate" in relation to typeface selection, the difference between type's functional and semantic properties, the difference between type family and personality,…

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph,…

Uses Chaim Perelman's theories of argumentation to examine a recent Institute of Medicine report, "Promoting Health: Intervention Strategies from Social and Behavioral Research" (2000). Notes that it focuses on social, economic, behavioral, and political health as a means of assuring population health--and thereby expands the conventional…

Describes XML, a recent Web design language that will enable technical communicators to produce documentation that can reuse information and present it across multiple types of media for diverse audiences. Argues that XML requires more interdisciplinary approaches toward the teaching and research of technical communication, particularly with…

Outlines Willard Van Orman Quine's theory of language in the generation of empirical knowledge, gleaned from two works from his voluminous ouvre. Draws connections between Quine's theory and that of Richard Rorty, the American pragmatist philosopher. Sketches how this theoretical perspective can be applied in the technical communication classroom…

Examines the rhetoric of Lysenkoism in Soviet Russia from the 1920s to about 1960 as an overt attempt to redefine science. Discusses the rhetorical dimensions of Lysenkoist discourse from the perspective of the rhetorical theories of Aristotle, Burke, Weaver, Bakhtin, Habermas, and Foucault. Reviews two historical commentaries on Lysenkoism. (SG)

Considers how visuals are constructions that are products of a writer's interpretation with its own "power-laden agenda." Reviews the current approach taken by composition scholars, surveys richer interdisciplinary work on visuals, and (by using visuals connected with the Human Genome Project) models an analysis of visuals as rhetoric. (SG)