Many books, designers, and design educators talk about visual design principles such as balance, contrast, and alignment, but with little consistency. This study uses empirical methods to explore the lore surrounding design principles. The study took the form of two stages: a quantitative literature review to determine what design principles are…

This article argues that in spite of some attempts to expand the diversity of approaches in Technical Communication, the field remains rooted in an expedient, managerial, techno-rational discourse, where discourse is understood as the values that guide research, practice, and teaching. The article draws on approaches from Communication Studies,…

Networked electronic text--fragmentary, mutable, connected, and instantly accessible from any computer or handheld device--challenges traditional notions of textual coherence and composition, offering affordances far beyond those possible in traditional, print-based texts, including those made available electronically. Such texts become tools,…

Current scholarship tells us that skills in teaming are essential for students and practitioners of professional communication. Writers must be able to cooperate with subject-matter experts and team members to make effective decisions and complete projects. Scholarship also suggests that rapid changes in technology and changes in teaming processes…

This research article investigates new developments in the representation of the intercultural component in textbooks for a service technical writing course. Through textual analysis, using quantitative and qualitative techniques, I report discourse analysis of 15 technical writing textbooks published during 1993-2006. The theoretical and…

The aim of this article is to show that a better awareness of the relationship between written and spoken communication can help the writer to improve his/her effectiveness. The focus will be on written texts that precede (formal and informal) discussions. The analysis will start with a description of the differences between orality and literacy.…

The purpose of this article is to evaluate value-add methods and activities applied to organizational communication college-level course work. Graduate organizational communication faculty are aware that their classes serve as direct preparation for students entering business and professional careers. The knowledge learned and the skills acquired…

One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is…

Carolyn Miller's oft-cited "Humanistic Rationale for Technical Writing," published in 1979, tries to give technical communication faculty more cultural capital in English departments controlled by literature professors. Miller replaces a positivistic emphasis in technical communication pedagogy with rhetoric. She shows how technical knowledge is…

We employ an array of terms to denote the visual; however, we have not yet agreed on a clear framework for understanding the function and relationship between visual concepts. I propose a literacy approach to the visual so that as educators, researchers, students, and practitioners, we acquire more than skills that rely on changing definitions and…

One of the signatures of scientific writing is its ability to present the claims of science as if they were "untouched by human hands." In the early years of experimental education, researchers achieved this by adopting a citational practice that led to the sedimentation of their cardinal method, the analysis of variance, and their standard for…

Examines the rhetoric of Lysenkoism in Soviet Russia from the 1920s to about 1960 as an overt attempt to redefine science. Discusses the rhetorical dimensions of Lysenkoist discourse from the perspective of the rhetorical theories of Aristotle, Burke, Weaver, Bakhtin, Habermas, and Foucault. Reviews two historical commentaries on Lysenkoism. (SG)

Looks at a sample of instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. Suggests that the documents do not send a clear message to authors and editors and can be stylistically hard to understand and consequently, the approved standards…

Describes linguistic and semantic features of technocratic discourse using a Systemic Functional Linguistics framework. Asserts that the function of technocratic discourse in public policy is to advocate and promulgate a highly contentious political and economic agenda under the guise of scientific objectivity and political impartiality. Provides…

Considers how the Internet is revolutionizing the investment world and how the Securities and Exchange Commission recently passed a rule requiring businesses to use plain English to try and rid disclosures of their traditionally complex and ambiguous language. (SC)