Discusses three aspects of reading (inferring, reasoning analogically, and learning). Demonstrates in sample texts their role in building consensual meaning in persuasive business communications. Proposes four guidelines to supplement guidelines already developed. (SR)

Applies rhetorical theory to newsletters produced by two political-activist organizations. Illustrates applications of schema theory, social construction, and theories about audience to newsletters with sample passages. (KEH)

Studies the role of four rhetorical elements in generating shared meaning in two different samples of public relations writing. Finds that narratives were particularly important because they provided a comprehensive, compelling framework for belief and thus contributed greatly to the shared meaning created by writers and readers. (SR)