Western management literature presents a model of organizational life that may or may not be appropriate in a non-Western business context. A Hong Kong study suggests even students professing to be westernized maintain home cultural attitudes. It is argued that non-Western management teachers have the added responsibility of relating Western…

Despite claims in the literature that management education for international business must incorporate an international dimension, most European programs do not reflect that approach. Two competing paradigms of international business education are described, and it is proposed that, rather than devise strategies to internationalize the business…