The objectives of this paper are (1) to review the concept of cultural metaphors, (2) to propose a specific application of cultural metaphors in the teaching of international business concepts and (3) to report two situations in which this application was used. The paper concludes with recommendations for further development of this teaching…

The authors discuss an innovative study-abroad program implemented by a large university in the Midwestern United States. In partnership with a French business school, a program was established incorporating project-based learning, a multi-national student population, and a three-month residency in France by U.S.-based students and faculty.…

Traditional IB programs have received mixed reviews from the corporate world. With this in mind, the Suffolk GMBA was benchmarked against the leading international business programs. The Suffolk GMBA was designed to be different and to ascertain the global environment in which business operates. A unique feature of the GMBA curriculum detailed in…

As business relationships become increasingly global in nature, a new methodology for understanding the approach to work in various nations is needed. When involved in business dealings with international partners, it is crucial that the modern businessperson understand and empathize with the culture of the company with which he or she is working.…

Internationalization raises the issue of whether, and to what extent, the inherent culture of a country may have particular influence on the nature of service interactions, and on education (i.e., student-professor interactions) specifically. Thus the service encounter in the classroom becomes a subject of increasing importance and interest with…

There is now a substantial body of research evaluating various aspects of educational alliances between Chinese and foreign universities, and one of the key aspects of success seems to be the degree of commitment made by the two sides. Yet the term commitment continues to remain elusive and very broad in scope. This paper attempts to identify what…

This research compares the study-abroad perceptions and preferences of business and non-business majors. The results suggest that the two groups have somewhat different motivations for studying abroad. On balance, business students appear more pragmatic than their non-business counterparts, expressing greater concern for financial issues, and the…

The early internationalization of business school curricula was in response to corporate needs and expectations, and the Association to Advance Collegiate Schools of Business (AACSB International) fostered changes by instituting accreditation outcomes that focused upon international content in the curriculum. By the late 1990s, a course in…

Internationalisation of education, and more specifically tertiary education, all over the world has contributed to a significant overhaul in student composition. Parallel to this runs the need for graduates to leave university with a range of professional skills. In response to this, universities actively encourage the development of such skills…

Since the early 1990s, graduate schools of business in North America increasingly have relied on short overseas study trips to give students an international experience. Shorter trips have been shown to be more cost-effective and lead to more student participation than study-abroad programs and internships. This article presents the results of a…

The article presents the successful experience of teaching the basic International Business (IB) undergraduate class, in an interactive way and in classes of more than 200 students. The approach follows modified routines taught in AACSB workshops for much smaller audiences and capitalizes on 5-member student teams. The format has been used for…

Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in international markets-a not insignificant conclusion by experts given the sizable trade deficits run up by the United States in 2000 ($365 billion), 2001 ($346 billion), and 2002 ($435 billion).…

The purpose of this study is to present cross-functional international teaching modules. The modules presented in this paper are intended to assist higher education institutions in initiating and implementing the first level of internationalization of the business school curriculum. Although the focus is on achieving a level of global awareness,…

The study abroad program (SAP) meets the criteria of a risky purchase, namely of being non-tangible, possessing hidden qualities, being expensive and cannot being able to be tested prior to purchase. In fact, SAPs may score highly on a number of risk components, especially financial risk (expensive), psychological risk (anxiety), physical risk…

An international business simulation game designed for an introductory International Business course. The simulation game allows for student decision making and allows for the ready introduction of many topics which are covered in an International Business course. The simulation game has continued to be improved with student suggestions and has…