This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the…

Globalization is a force that produces deep changes in business and society. Business schools face great challenges and opportunities in educating future leaders who can work across countries and cultures. This article presents some strategic issues regarding the type of education that business schools should offer from a global perspective, aimed…

Designing educational sequences that enhance the cognitive, behavioral, and critical skills of a diverse learning community seeking global competencies, requires mindfulness of different international educational models, a tailored curriculum designed to build different types of awareness learning, and clarity in targeted outputs keeping in mind a…

The rise of Brazil, Russia, India, and China will shape global resource use, the location of market demand and international institutions and interdependencies in the decade to come. In this paper we argue that an understanding of the historical and institutional context of the BRICs, and the potential shift towards a multi-polar world is…

In recent years, the Association of American Colleges and Universities has urged educational institutions to focus on preparing students for life as well as for rewarding careers. The typical compartmentalization of courses and separation between general education and professional curricula aggravates this challenge. Furthermore, the prominence of…

Researchers agree that students' critical thinking and decision making skills are enhanced through exposure to new cultures and global markets. Thus, one way of bringing about improvement in these areas is through international travel courses. The purpose of this study is threefold. One, to describe the process involved in the creation of a…

This is a study of the extent of the internationalization of the business administration curricula in Arab universities. It is based on a survey of 110 Arab colleges of business that comprise more than half of the overall population, 35% of whom responded. The study found that Arab colleges of business appear to be only moderately…

The authors discuss an innovative study-abroad program implemented by a large university in the Midwestern United States. In partnership with a French business school, a program was established incorporating project-based learning, a multi-national student population, and a three-month residency in France by U.S.-based students and faculty.…

Traditional IB programs have received mixed reviews from the corporate world. With this in mind, the Suffolk GMBA was benchmarked against the leading international business programs. The Suffolk GMBA was designed to be different and to ascertain the global environment in which business operates. A unique feature of the GMBA curriculum detailed in…

The purpose of this study is to present cross-functional international teaching modules. The modules presented in this paper are intended to assist higher education institutions in initiating and implementing the first level of internationalization of the business school curriculum. Although the focus is on achieving a level of global awareness,…

An international field study (IFS) is an integral part of the EMBA program because of the various critical roles it plays. This international travel experience is a value-added activity not only as "stand alone" vehicle for understanding macro-level environments and firm-level strategic initiatives, but also as a tool that integrates other pieces…

Explores how educators might effectively deliver management education abroad. Presents cases for two different approaches, adapting to the local environment or using a cookie cutter approach, and discusses implementation issues of both approaches and possible solutions. (EV)

Surveyed business curriculum internationalization at U.S. colleges and universities. Found most curricula have substantially increased international exposure during the 1990s. Diverse methods of internationalization remain; joint programs, student and faculty exchanges, and foreign language requirements are increasingly present. Elective…

During the past few years, Executive Master's in Business Administration (EMBA) programs at U.S. universities have expanded both in number and content. This article proposes a rigorous strategic planning model for EMBA program directors to consider in planning international experiences for students. It uses a case example to delineate between…

Describes the process of market-driven curriculum design in the development of an undergraduate International Marketing (IM) major at Duquesne University (Pennsylvania) School of Business Administration. Reports on a market study revealing profiles and IM curriculum design preferences of exporting companies. Discusses the curriculum development,…