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Direct linkGreene, Scott; Bao, Yongchuan – Journal of Teaching in International Business, 2009
The Association to Advance Collegiate Schools of Business (AACSB) standards mandate knowledge of global and technology issues. Businesses desire employees with ability to analyze international markets and to be adept with technology. Taxpayers supporting public universities and organizations hiring business school graduates expect accountability…
Descriptors: Graduate Students, Academic Standards, Business Administration Education, College Curriculum
Zimmer, Robert; Koernig, Stephen K.; Greene, Scott – Journal of Teaching in International Business, 2004
For almost three decades, the AACSB and business leaders have sought increased emphasis on internationalizing students' perspectives. Recent studies demonstrate mixed results in the extent to which business schools have globalized their curricula. With decreasing student interest in the marketing major, Introductory Marketing emerges as a critical…
Descriptors: Majors (Students), Introductory Courses, Student Interests, Marketing
